Stack / tools

Tools we use.

The specialist tools we use alongside the ad platforms on live client accounts, and what each one is used for.

Stack

Third-party tools

Alongside the ad platforms themselves, these are the specialist tools we use on live client accounts. Each one solves a specific problem that the platforms do not handle well on their own.

Tool

Shoptimised

Product feed management for Google Shopping, Performance Max and other shopping channels.

Used to clean, enrich and optimise ecommerce product feeds so shopping campaigns get better data than the raw store export provides.

shoptimised.com

Tool

WhatConverts

Lead tracking across calls, forms and chats, tied back to the campaign and keyword that produced them.

Used where leads, not online sales, are the goal, so ad spend can be judged on real enquiries.

whatconverts.com

Tool

Infinity

Call tracking and call analytics.

Used for phone-led businesses to attribute calls to campaigns and send call outcomes back to the ad platforms as conversions.

infinity.co

Tool

CyberStaff

AI receptionist that answers calls, texts and WhatsApp enquiries 24/7, books appointments and captures leads.

Used for service businesses so enquiries from paid traffic are never missed out of hours, and every call updates the CRM automatically.

cyberstaff.com

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